I heard good things about CURLS so I purchased at Target. The Curls products have formulas that are exclusive to Target. I made a point to shop for it there. I bought CURL Creme Brule and The CASHMERE Curl Jelly. I LOVED LOVED LOVED the way it made my hair soft and defined my coils. The smell was very nice also. The Curl Jelly was a little sticky on my hands (not hair) It helped to smooth out my frizzies after applying the Curl Creme.
The Curls were soft and I had lots of body. The product was white and clear so I had no worry about the products turning my hair yellow.
Now what I was disappointed was not the product but the price. It was $12.99 for an 8oz bottle and I used 1/3 bottle for my hair so I thought that was a little pricey. I really do love this stuff but I can't spend that much, so unless they start to put more product in the bottle I probably will not repurchase it.
I've notice products that are really good on natural hair have been very pricey...WHY? If you take out the bad stuff like parabens, sulfates and silicones why are they raising the price.? They are taking out ingredients shouldn't the price be cheaper???? If you don't mind the price and you have short natural hair or a TWA it might be worth it. If you have thicker or longer hair you will use more product and you may think the price is to much..